Our strategy

The strategy steers our direction: How we prioritise business opportunities, focus our efforts, and engage our employees, so that we can remain truly customer centric while creating value for our stakeholders and continue to lead the decarbonisation of both our sector and far beyond.

Our strategy in a nutshell

Setting out to be a leader in the energy transition
Our goal is to enable the fossil freedom that drives society forward as a profitable energy utility. Leading the energy transition is in line with expectations from our owner, our customers as well as society at large.

Sustainability is at the core of our strategy
For us, sustainability is a competitive advantage and an opportunity to grow in new products and market segments. We aim for net-zero in our full value chain by 2040. We continuously invest in and raise our sustainability ambitions to increase our competitiveness.

Fossil-free electricity generation is our foundation for value creation
Our portfolio in hydro, nuclear, and electricity distribution in Sweden will deliver value for a long time to come, as these assets constitute the backbone of our portfolio to accelerate the electrification revolution. Together with a strongly growing renewables business, on the continent especially, we have built an attractive asset portfolio, and we see a significant pipeline for continued growth in fossil-free electricity generation and flexibility going forward.

An integrated utility logic and a diversified portfolio create additional value
Vattenfall has chosen to be active throughout the energy value chain, with a diversified portfolio that delivers additional value from our generation assets. We believe this increases our competitiveness, makes us an attractive counterparty to help decarbonise industrial companies and lowers our overall risk profile.

Our strategic focus areas

The Vattenfall strategy wheel illustrates our integrated business model and what is needed to succeed with our strategy.

Driving decarbonisation with our customers and partners with focus on greater customer centricity and promotion of electrification and climate smart energy solutions in areas where we have a competitive advantage.

Connecting and optimising the energy system with focus on maximising the value of flexibility and promoting a stable and cost-efficient grid infrastructure. 

Securing a fossil-free energy supply with focus on growth in new fossil-free energy generation, maximising the value of our existing fossil-free assets, and implementing our CO₂ roadmap.

Delivering high-performing operations with focus on being both competitive and cost-effective, leveraging opportunities in digitalisation and taking social and environmental responsibility throughout the value chain.

Empowering our people with focus on securing necessary competence while improving the employee journey and providing a safe working environment.